SEO trends and triumphs: a look back at 2023 and what to expect in 2024

SEO has always been akin to solving complex website problems, and 2023 is no exception.  Join Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, in an exclusive live event with Hotjar where she’ll review SEO highlights of 2023 and help you prepare your website for the year to come. 

Walk away from this webinar with:

• Insights from Lily's deep analysis on algorithm updates: Lily's studies on algorithm update winners and losers have made her one of the most followed and recognized SEO influencers in the industry.

• New ways to prepare your business for the future: while retrospection is vital, prognosticating and prepping for the future are equally crucial. Lily will share her thoughts on forward-looking SEO predictions for 2024.

• Tips on how to optimize your website: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has cemented itself as a pillar in Google's search algorithms. But how can businesses, particularly in the B2B spectrum, evaluate their performance against those criteria and optimize accordingly?

About the speaker: Lily Ray is the Senior Director of SEO and Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all the programs she oversees. 

Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, B2B, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.