Unfortunately, you are cursed.
When you work on something every day—week after week—you get pretty familiar with it. This in-depth understanding is called the curse of knowledge.
Every team struggles with it. It becomes impossible to step back and see your site or product with fresh eyes.
But despair not! This curse is easy to break. And there’s no need for witchcraft or wizardry (they’re fun, but results are unpredictable).
Instead, the answer is regularly talking to your users.
Users can give you fresh insights and an unbiased perspective on your work. Your ideas, designs, prototypes, personas, and messaging—all of them can be improved by speaking to real users.
Try user interviews for free
We’re offering you a 15-day free trial of Hotjar Engage, our user interviews tool.
This is the perfect opportunity to experience the power of user interviews for yourself.
Your ideas, designs, prototypes, personas, and messaging—all of them can be improved by speaking to real users and hearing their unbiased opinions.
The trial gives you:
3 interviews from the Hotjar participant pool. Includes €20 compensation per user and access to over 200,000+ diverse participants.
10 interviews with users from your own network. Use our platform to connect with your own users (compensation not included).
Multiplayer. Invite 2 co-moderators and up to 4 hidden spectators to your interviews.
Automatic scheduling. Choose when you’re free and Engage will handle the rest.
Built-in video calls with automatic recording and transcription. Easy access to insights and no need for a separate video conferencing tool.
Up to 60-minute interviews. All the time you need to dig deep.
Break the curse of knowledge and start speaking to real users today.