Pop quiz: How many moderators does it take to run insightful user tests on a new website design or signup flow in your product?
Starting today: none.
With our new User Tests feature, you can now get instant insights into how users interact with your website or product—straight from the people who matter most.
And best of all: participants do it all on their own, without the need for a moderator.
No more launching a product into the wild and waiting for your product analytics to reveal how it’s going. No more guessing what users find confusing or where they get stuck.
How does it work?
Just pick a page or flow you want to test, and with a few clicks you can create tasks to validate your hypotheses.
Then select participants from your own pool, or ask us to find some for you. Participants complete the tests on their own time—no need to sit with them or walk people through a list of questions.
While they work, our User Tests automatically record their journey—like where they get stuck, or how easy they navigate through your signup flow.
All you have to do is sit back and watch the insights come in.
What can you do with User Tests?
Here’s a few examples of how this can help your business:
Evaluate how easy (or painful) it is for users to navigate your website
Test different versions of your site to see what performs best
Check your onboarding process to see where new users get stuck
Identify friction in signup flows, form filling, or feature adoption
Reduce shopping cart abandonment by cleaning up your checkout process
But really, why should you be excited?
Imagine seeing exactly how users experience your site, spotting every friction point, and making improvements based on real interactions.
Imagine launching tests fast, at scale, and easily collecting insights to help you iterate quickly.
And imagine running multiple tests simultaneously, without needing anyone from your team to moderate the sessions. That’s a lot of time and money saved.
To put it simply: your users do the work, you gain the insights, and everyone wins with a better experience.