What's new in Hotjar

We’re all different. So are your users. Their behavior—and their heatmaps—are often dramatically different. That’s why filtering heatmaps to focus on specific user segments (e.g countries, new vs returning), and saving those heatmaps to revisit in the future, is key to improving your site. With the latest updates to how you save heatmaps in Hotjar, that all becomes way easier.

Now when you save (AKA “pin”) a heatmap, any filters or date ranges that you’ve applied to your heatmap will be saved with it. So when you or a teammate revisit that heatmap, you’ll immediately be able to zero in on the users you and your business care about the most.

Here’s why that’s so useful:

• Deep-dive on your most important segments 🎯 Let’s say you want to see how users from particular campaigns go on to behave on your checkout page. Or maybe you’re monitoring what new users from specific geographies do on your booking page? You’ll now have quick access to those insights as your filters will be saved with your heatmap—no need to reapply them every time.
• Monitor A/B tests at pace 🧪 Using our Google Optimize or Optimizely integrations for your experiments? Adjust the date range and apply session filters to view just the people who are in each variant of your test. Then save a heatmap to see where they’re clicking, and what they’re missing. You’ll have those saved heatmaps at your fingertips when you’re next asked how each variant behaves.
• Level-up your heatmaps analysis 🤓 The best product teams build a habit of segmenting their data to reduce the noise and compare findings across different user groups. With filters saved alongside your heatmaps, you can now solidify that habit in Hotjar.

So give it a try! Update any saved heatmaps to pinpoint your focus with filters. You could check how first-time users interact with your homepage, or apply User Attributes to truly sharpen your focus.