Surveys are great for keeping track of how your users really feel.
But when you’ve collected lots of responses, it can take a while to dig through them all and find what you’re looking for.
That’s where our new sentiment analysis feature comes in. With a single click, it’ll categorize your survey’s open-text responses as positive, neutral, or negative.
So if you’re looking to identify issues as quickly as possible, there’s no need to check through every response. Just jump straight to the negative ones and see what nuggets of wisdom are waiting for you.
Have an always-on survey? Keep track of user sentiment over time and go directly to the negative responses to pinpoint issues early on.
Here’s what else you can do with AI-powered sentiment analysis:
Use sentiment charts and quotes directly in your presentations.
Compare the average sentiments in different concept tests to find out which design users like best
Find out if users are happy with new features by embedding a survey and tracking sentiment over time
Sentiment analysis is now available on the Ask Business and Scale plans. If you don’t have a Hotjar account yet, get your 15-day free Ask Business trial. Then launch your first survey to try out sentiment analysis and all other Business features.