Save time by adding your funnels to the Dashboard
In February this year, we launched Funnels.
Funnels lets you easily visualize your conversion steps, and jump straight into the real user recordings behind them. So you can quickly see where conversion blockers are, and what to do about them.
Since then, we’ve been collecting feedback and requests from our customers to understand what new features you'd like to see in Funnels. You’ve told us you want to:
- Save your funnels to the Dashboard to view them later
- Add up to ten funnel steps
- Compare conversion rates across different audiences/filters
- Visualize your funnel in different ways
We took your feedback on board and released all of the above!
Stay on top of your conversion rates
Building the perfect funnel takes time, and let’s be honest: you don’t want to go through it all whenever you need to analyze a funnel.
That’s why we released the “Add to Dashboard” button on Funnels. Create your funnel, add it to your Dashboard, and job done. It’ll be there whenever you need to see how your conversion rate is doing.
No longer need a funnel on your Dashboard? You can delete it with a single click.
We recommend adding all your important conversion funnels to the Dashboard and dragging them to the top so you can view them all in a single place while sipping your morning coffee. ☕️
Compare funnels by user segments
All products have different groups of customers, and the conversion rates and user behavior are vastly different for each. You can now use filters to compare funnels for different user segments and locations and get more granular insights.
Here are a few examples to get you started:
- Compare the conversion rates for two countries with the country filter
- Uncover the top-converting marketing channels by using the referrer URL filter and comparing the relevant UTM parameters.
- See how adoption rates compare for users on high-tier vs. low-tier plans if you’re tracking them with user attributes.
View conversions over time
As well as the default “Funnel steps” we’ve added two more views to Funnels:
- Conversion over time: view the average funnel conversion rate over the selected time window, so you can spot when it dropped and jump into the recordings to see why.
- Metric only: see the average conversion rate for your selected segments so you can get an overview of your funnel’s conversion performance at a glance.
💡Pro tip: Add both the conversion over time and metric-only views of the same funnel to your Dashboard so all the key metrics will be at your fingertips.
Funnels is available on the Observe Scale plan. If you haven’t tried it yet, check out our Scale plans.
