Personalize customer interactions with Hotjar + HubSpot
Remember when including a customer’s name in an email subject line felt like a stroke of marketing genius?
Open rates rocketed, and marketers everywhere rejoiced in the power of personalization, before going for an early lunch.
But “Hi {fname}” is no longer the pinnacle of personalization it once was. It’s not that personalization doesn’t matter anymore—it’s that it matters much more. A recent study by McKinsey showed that a whopping 80% of consumers are more likely to buy from a company that provides a personalized experience.
Here’s how Hotjar’s new integration with HubSpot will help you deliver that experience.
Give your team the insights they need to succeed
This integration brings Hotjar’s behavioral insights into HubSpot, so you can:
- Watch session recordings in your HubSpot contact timeline
- See survey responses in your HubSpot contact timeline
- Use Hotjar session data like ‘rage-clicks’, ‘u-turns’, ‘duration on site’, ‘referrer URLs’, and more to create automated, segmented campaigns in HubSpot
What does that mean for your team? Let’s take a look.
Close more deals and offer better support
Sales: See what prospects did on your site, and what caught their attention. You’ll quickly see how engaged they are and can use these insights to prepare for calls and close more deals.
Success: See how users interacted with your product or what they had to say about their experience. This will help you pre-empt their pain points and tailor conversations to their needs.
Support: See where users got stuck or confused, and what they did before they got in touch. A quick view into their on-site experience helps you to resolve issues faster.
Trigger marketing flows based on user behavior
Marketing: Segment prospects and customers into active lists to trigger automations using a combination of Hotjar behavior data and HubSpot contact criteria. Personalize marketing based on user behavior for a more tailored experience that converts.
Give your Sales team extra insights
Marketing: Build automations to notify your sales team when a recording is available for a highly-engaged prospect. Add another personal touch and alert reps when prospects are showing signs of frustration, so they can follow-up at the right time and with better context on their experience.
The integration is available on the Hotjar Observe and Ask Basic and higher plans combined with all HubSpot plans.
