Level up your prioritization with frustration and engagement scores
Let’s face it: some session recordings are more useful than others. Sometimes it’s hard to identify the important signals through all the noise. But with the new frustration and engagement scores in Recordings, you can launch straight into session recordings that are jam-packed with new ways to improve your site.
Two new ways to identify what matters most
The frustration and engagement scores are calculated based on a range of user behavior and feedback signals to help you spend less time watching uninspiring user sessions, and more time checking the ones that make you go “wow,” or “ow.” 😯
Take the frustration score: It’s based on inputs like u-turns, rage-clicks, or negative feedback that a user leaves during their session. Hotjar does the heavy lifting. All that’s left for you to do is sort that list of recordings, then start watching to identify user pain points in seconds—brace yourself 😬
The Engagement Score uses inputs like session duration and the amount of user activity so you can understand which parts of your site keep users sticking around.
Your fast-track to identify issues
Use the combined frustration score to get a well-rounded view of whether a recording has a high chance of helping you improve your site.
Maybe you’ve received a piece of feedback from a user about your checkout experience, and want to validate your assumptions. Head to Recordings, filter by your checkout URL, then sort by frustration. Those recordings at the top of the list? They’ll likely have the answers you need to make informed decisions and to get your team on-board to prioritize a fix.
Cut through the noise
When you’re only looking at one source of information, like negative qualitative feedback, it can be hard to get the full picture and weigh up how important each bit of feedback really is. With these new scores, Hotjar waves its wand, and surfaces the most important recordings for you 🪄Less time speculating. More time focusing on your customers.
The engagement and frustration scores are now available on Observe Business and Scale plans. Watch this space as we introduce these scores to other Hotjar tools in the coming months.
