Introducing Trends: explore your metrics and uncover the why behind them
We all love analytics tools that help us see our metrics and make product decisions. Yet, analytics show us only the numbers and not the story behind them, sometimes leaving us with more questions than answers.
You might be using Hotjar alongside your analytics tools to understand what’s happening and why. However, switching between different tools is painful, and sometimes, it simply doesn’t work!
If you’ve been trying (and failing) to discover why your metrics are up or down, then Trends is for you.
Trends connects the dots between numbers and user behavior insights so you can visualize your most important metrics, identify user behavior trends, and find the recordings and heatmaps of the underlying user behavior with a single click.
So instead of going back and forth between analytics tools and Hotjar to find the relevant insights, you can now create your product adoption and conversion metrics in Trends and access meaningful insights directly from your charts.
Trends is now available on our Observe Scale plan. Soon you’ll be able to save your trends to your Dashboard so you can stay on top of all your key metrics in a single place, ready to dig deeper when you spot a change.
How does it work?
Think about the KPIs or metrics that matter most to you. If you work in an e-commerce company, it could be the number of sessions where users abandoned a cart. For SaaS product teams, it could be product adoption metrics such as usage of a new feature. Create these metrics in Trends using events, user attributes, and other filters like Visited Page, then analyze the changes over time to detect patterns.
If you spot a spike at any date, click on the ‘play’ or ‘heatmap’ buttons on your chart to get more context into the user behavior.
Here are some examples of what you can do with Trends:
- Keep track of product adoption metrics after a new release or a UI change and go to the related deeper insights when you spot an issue
- Compare the results of an A/B test on a single chart and click through the relevant recordings or page heatmaps directly from Trends to analyze the actual user experience across variants
- Discover issues easily by plotting rage clicks and other frustration signals, checking their frequency, and going to the relevant recordings to understand the why
Explore and understand your metrics with Trends
Hotjar is full of rich user behavior insights, but staying zoomed in on those insights may lead you to miss out on the full picture. With Trends, you can zoom out of the individual insights to plot user behavior trends without trawling through different tools and spreadsheets.
Book a discovery call with our team to start exploring your user behavior trends.
