Hotjar x Google Optimize: compare user behavior in your experiment variants 🔍
Want to see why your leading Optimize test variants are working better for your users?
Hotjar’s new integration with Google Optimize makes it easy to explore and compare differences in how your users experience your website test variants. The Hotjar x Optimize workflow is ideal for empathizing with how well users are able to complete their objectives and drawing better conclusions about your tests.
Here’s how it works:
- Hotjar will automatically detect the Optimize experiments on your site
- You can filter your Hotjar recordings by Optimize experiment ID and its variants
- Your recordings list will be curated to show you user sessions experiencing your test variants
Filter down Hotjar Recordings by your Google Optimize experiments to see recordings of user sessions in your test variants.
What’s Google Optimize?
Optimize is a testing and optimization tool that’s part of Google Marketing Platform. Optimize makes it easy to run A/B-, multivariate-, and redirect tests on your website content to see what works best for your visitors and drives your business goals.
What are Hotjar Recordings?
Hotjar’s Recordings tool shows renderings of real actions taken by visitors as they browse your site, capturing mouse movement, clicks, taps, and scrolls across multiple pages. Recordings help you identify issues and blockers your users face that can inform your decisions on how to enhance user experience (UX) and drive conversions.
The Google Optimize integration is available on Hotjar Business.
Take your multivariate testing to the next level: understand how users are really experiencing your tests.
