‘Best survey questions’. ‘How to analyze survey data’. ‘Customer survey template’.
Ever found yourself googling stuff like this? Research is a critical part of the work we all do, but unless you’re a trained researcher, you’ll have doubts about the best way to go about it.
Good news: your entire research process is about to get a whole lot easier. We’re delighted to announce the launch of Hotjar AI for Surveys.
Hotjar AI doesn’t need your clothes, your boots, or your motorcycle to get the job done. Just enter your goal and it’ll instantly generate all the relevant survey questions for you—no problemo. And once you’ve got some responses, Hotjar AI will even handle the hard work of analyzing tons of open-ended questions and preparing a summary report.
And the best part is: the survey generator and the beta version of summary reports are available on our free Basic plans. 🎉
Say you want to run some research to figure out why users leave halfway through the checkout process. You watched some recordings to see the issue through your users’ eyes, but you still aren’t sure. Here’s what to do:
Go to Surveys and click the ‘Create it for me’ button
Enter your goal: ‘find out pain points in the checkout flow’
Hit ‘Create survey’ and let Hotjar AI work its magic 🪄
You’ll have a ready-to-launch survey in seconds, and all that’s left for you is to start collecting responses.
Analyzing survey responses is the most tedious part of the research. Spreadsheets and user research platforms help create fancy graphs if you only have multiple-choice questions. But the most actionable insights come from open-text responses—which can take hours to analyze!
Not anymore. You can now create a summary report with a single click. Choose a survey with open-ended questions and click the ‘Generate report’ button. You’ll get a report with:
A summary of all the important results
Notable findings based on your users’ responses
Quotes that support those findings
Actionable recommendations for next steps
Align with your team quickly by using these insights in your meetings and presentations, or simply share the report with stakeholders to get buy-in for your ideas. Running research will be a breeze with these AI features.
Need deeper insights? Use Hotjar Engage to run user interviews with your respondents and shed more light on your findings.
We'll continue to work on new AI-powered features to make your research efforts even more efficient. Let us know your thoughts and what other features you'd love to see at Hotjar.
Ready to streamline your research process with the power of Hotjar AI?