Engagement zones: improve the layout, content, or usability of any page
Which parts of a page get the most engagement? The latest update in Heatmaps has the answer.
In the past, you’d find the answer to that question by exploring three separate types of heatmaps: move maps, clicks maps, and scroll maps. Three interactions. Three heatmaps. That’s how heatmaps tools work, right?
Well… Hotjar now lets you combine click, move, and scroll in one simple view. Say hi to engagement zones in Heatmaps 👋
Engagement zones intelligently pulls together available interaction data—clicks, move, and scroll for desktop; taps and scroll for mobile and tablet. It then overlays a grid on your heatmap, showing you the most engaging parts of the page.
Analyze pages in seconds. Get a well-rounded view of user engagement. And share insights confidently.
You can spot things like:
- Elements buried at the bottom of a page that still—when seen—get engagement 🙋
- Images that don’t get clicks but wow your users overall 🤩
- Parts of pages that distract your users and lead them off-track 💫
With engagement patterns just a click away, you’ll make impactful improvements worth telling your friends (or maybe just your coworkers) about. Why not share them as a highlight?
Engagement zones is available on all Observe Business and Scale plans. You can toggle this overlay on and off via the panel on the right-hand side of your heatmaps.
Which parts of your page get the most engagement? View Heatmaps to find out now.
