Concept testing: add images to surveys
Picture this: your team is working on a new UI for your product.
You’ve got two strong options, but no time to build both and run an A/B test. Which one do you choose?
With concept testing, you can let your users answer this question for you. Launch a survey on your site, show users both designs, and find out fast which one is the favorite.
It’s an effective way to minimize risk, bring user insights into your design process, and even collect ideas to help refine your designs.
And with our templates, you can launch a concept or preference test in as little as 5 minutes.
Why guess what’s best for users when you can ask them?
Add images to any survey question
Provide users with the context they need to give useful feedback. Plus, images are much easier on the eye than paragraphs of text—people are more likely to finish your survey, so you’ll collect more responses.
Build confidence in your decisions
A product or website redesign takes a lot of time—it pays to make sure you get it right. Test your new logo, homepage, messaging, or other marketing assets with users before you launch. Maximize your responses by setting up surveys on your highest-traffic pages.
Run preference tests with specific audiences
Combine concept testing with user attributes to get feedback from specific cohorts, like users on your highest-tier plans, or those who perform certain actions, like starting a paid membership. You can set your survey to show when they visit your site.
Concept testing is now available on Ask Business and Scale.
