Bring Mixpanel events into Hotjar for deeper insights
Combining insights from different sources is key to really understanding user behavior, and a surefire way to build products users love. But manually connecting tools and syncing data can take up time you don’t have. Speed up that process by bringing Mixpanel events into Hotjar in just a couple of clicks.
The Mixpanel integration lets you filter recordings, heatmaps, trends, funnels, and dashboard data by specific Mixpanel events—or trigger surveys when they happen. It’s a quick way to combine insights from both tools, giving you a deeper understanding of user behavior and helping you to make more informed decisions with confidence.
Quickly connect the what to the why
Get more out of your tech stack by sending your Mixpanel events to Hotjar in just one click. No need to hook-up an API, jump straight in and analyze the behavior behind reports to find out the real reason users are getting stuck.
Combine insights and see the issues behind drop-offs
Let’s say you’re analyzing a funnel report from “signup_flow_started” to “subscription_flow_abandoned” and you notice a drop-off in conversions compared to the previous week. By sending your Mixpanel events to Hotjar, you can see what’s happening behind the drop-off by filtering your recordings and heatmaps by the same events. Layer in filters like Rage Clicks and U-turns to really drill-down into the issue.
Ask for feedback at the right moment
Get more detailed user feedback throughout the user journey by displaying surveys once users complete a specific action. Simply target a survey using a Mixpanel event to learn more about their needs, what’s causing friction, and how you can improve.
The Mixpanel integration is available to sites on Hotjar Observe & Ask Business & Scale plans. This version of the integration doesn’t support event properties, but it’s something we’re looking into!
