Ask 🤝Engage: invite respondents to interviews
Some feedback and survey responses are self-explanatory.
“The signup button is broken”—okay, got it. “Love your product!”—nice work, team. “Needs more cowbell”—we’ll get right on it.
But then you get responses that hint at something important, but lack the detail you need.
Take an example like “your product is confusing”. This could be referring to any number of things—the copy, the design, the pricing, a particular feature, or something else entirely.
It’s not specific enough to be useful.
Our latest product update lets you easily dig deeper into feedback like this. So you can strike gold—and make meaningful improvements, fast.
Dig deeper into user feedback
Surveys and Feedback are now integrated with Interviews.
So you can invite any respondent to a follow-up interview to better understand their needs.
Whether you’re a marketer, product designer, product manager, or researcher—this means it’s now easier for you to bring the voice of the customer into your decisions.
Say you’ve recently launched a new product. You set up a survey to find bugs and collect new ideas. You get a response that says, “I wish X feature worked better!”
There’s clearly a mismatch between how your product works and your user’s expectations. Now you can invite them to an interview —directly from that survey response—to understand their needs better.
Turn detractors into promoters
Net Promoter Score® (NPS) helps measure long-term user satisfaction. While negative responses may seem discouraging at first glance, they’re also key to improving your product.
Schedule interviews with detractors to learn why they’re unhappy. Find out what’s going wrong, and how to fix it.
You’ll turn detractors into loyal customers and promoters of your brand.
Recruit the right interview candidates fast
You can already use recruitment surveys to quickly find participants for user testing.
With this update, the recruitment process just got even faster. With a couple of clicks, you can send interview invites to qualified users from your recruitment survey.
So next time you’re staring at a bit of feedback, wondering what it means—just ask.
