AB Tasty + Hotjar: a recipe for more impactful campaigns
AB Tasty lets you quickly cook up experiments and personalizations on your site. But it’s often tricky to know why one variation performs better, especially if you’re testing multiple things or trying out new custom experiences.
That’s where Hotjar’s new integration with AB tasty comes in. Now, you can dig into the real user behavior behind the numbers and campaign reports.
So you won’t just find a winner—you’ll have insights you can apply to your next campaign, too.
Let’s take a closer look
The integration works by sending AB Tasty experimentation and personalization campaigns to Hotjar, so you can filter your Heatmaps, Recordings, Trends, and Dashboard data by campaign, or launch surveys on campaign pages.
Here are some examples of tasty uses to whet your appetite:
Compare heatmaps of a multivariate CTA test. See how visitors’ clicking, scrolling, and mouse movements differ between variants. Learn which CTAs users are drawn to, and which ones they’re inclined to ignore.
Review recordings of a special offer personalization. See how MVP customers react to a pop-up offer, or how first-time visitors respond to a discount banner. Uncover what’s driving higher conversion rates or where users are getting stuck. Uncover what’s driving higher conversion rates or where users are getting stuck.
Add exit surveys to both variants of a checkout flow. Quickly learn what site visitors think of different variations, then design the ideal experience.
The integration is available on Hotjar Observe and Ask Business and Scale plans. Give it a go today and take your testing to the next level.
