Jon Evans

We don’t just design and build Hotjar—we’re users, too. Insights from Hotjar regularly drive our decisions, keeping customer-centricity top of mind. 

This article unpacks how our product design team uses Hotjar for interaction design, a sub-discipline of user experience (UX) design.

When you want to improve your conversions, the secret is simple: focus on the user experience. You’ll hit your goals when you solve real problems for users and deliver a helpful, enjoyable, and friction-free website experience.

As a busy web developer, you have feature requests and bug reports coming in from multiple directions. So how do you get to the heart of issues quickly—and prioritize which ones you should solve next?

Creating an intuitive, easily navigable website makes a huge difference to your user experience—and your sales. But while most website owners understand the value of optimizing their site structure and page design, many overlook a key factor: the menu.

Your team has been working hard on a brand-new website, and you’re ready to hit ‘publish’. Or, at least, you think you are. How can you be confident your site is up to scratch when nobody’s even seen it yet?

Creating a website prototype gives you an outside perspective from real people—and the opportunity to fix issues before you go live.

If you don’t understand your customers, it’s almost impossible to improve your product or service for them.

Online surveys make it easy to get to know your users, but even a short, simple survey can leave you with a headache-inducing amount of user data to sort through.

So how do you make sense of it all? Read on to know how to conduct effective survey data analysis.