On May 25, 2018, a data privacy law called the General Data Protection Regulation (GDPR) came into force, impacting how businesses collect and process data from individuals in the European Union.

This meant new rules to follow when it comes to collecting, tracking, or handling EU-based prospects’ and customers’ personal data.

If you have or plan to have website/app visitors who are in the EU, or you process any form of EU data, this one’s for you.

Privacy by design

Hotjar was designed and built with privacy in mind. Our approach keeps end-user privacy at the center of what we do.

As the leading and most popular platform on the market, used on over 500,000 websites in 180+ countries, we believe we have a responsibility to offer tools and methods to safeguard data so that trust between website owners, prospects, and customers can be assured and maintained.

In 2018, we were excited to welcome the reinforcing elements of the GDPR. Our top priority is ensuring that our users and customers can use Hotjar in a GDPR-compliant manner and the data they collect with Hotjar is processed securely.