SOLUTIONS / FOR MARKETING TEAMS
Build exceptional digital experiences that convert
Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert—and why not.
SOLUTIONS / FOR MARKETING TEAMS
Build exceptional digital experiences that convert
Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert—and why not.
792,434 marketers discover actionable insights in Hotjar every week
Make sense of drop-offs
Visualize your conversion flows with a full overview of your funnel. Quickly see where most users drop off —and the real user behavior behind it.
"Funnels helped me identify where in the customer journey people drop off. Recordings let me understand what people see when they arrive on our website—what they click and what they don’t. Heatmaps helped me identify where they spend most of their time and assess whether they should be spending time there.
See beyond the numbers
Get real, first-hand insights of what people actually do in the wild. Discover issues and pain points that make people leave, and confidently optimize for impact.
"After looking at recordings, heatmaps and getting feedback from surveys - we grew from 80k to 150k members."
Convert with confidence
Make data-driven decisions to streamline your user journey and increase conversions. Connect with users 1:1 and test your prototypes with real users before you invest in building something new.
"Engage helps us iterate drastically faster on our designs. Preparation for user tests used to take at least 2 working days, including screening & recruiting. Since we started to use Engage, this takes us only half a day."
Optimize your marketing efforts
Uncover which channel converts best and why—then double down on it in your next marketing campaign.
"If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%."
Unlock the secrets to high-converting pages
Get a front-row seat to how your audience interacts with your top-performing campaigns. Know exactly where to put your focus and where not to, all with just a glance.
“Hotjar makes it faster to optimize our conversion rates. It lets us stop guessing and actually see how the customer interacts with our website. We can find solutions, fix problems, and get more leads for our sales team”
Here's how it works
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Maximize conversions and revenue with Hotjar!
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Resources for Marketing Teams
Conversion rate optimization 101: the user-centric approach to CRO
Whether you own an ecommerce website, manage an online marketing team, or are responsible for your brand’s SEO efforts, you’ll know how vital conversions are to your business. Conversion rate optimization practices maximize your potential for drawing in customers.
This 10-chapter guide dispels a few myths about conversion optimization, shares tips from 20+ conversion experts, and gives you a free, three-step CRO plan to help you gather the high-quality data you need to improve your conversion rates over and over again. It all starts here in Chapter 1, with an in-depth introduction to user-centric CRO.
The complete guide to heatmaps
Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore.
How to create a product-led growth strategy
You can’t dip your toe into product-led growth; you have to take the plunge. The strategy requires alignment across the entire organization and a commitment to the process that you can’t achieve with a small, quick effort.
To be truly product-led takes time and dedication.