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Jon Evans

Author

Jon Evans

Jon Evans is a tech copywriter based in Barcelona, Spain. His company, Electric Copy, helps startups grow with content, SEO, and conversion copywriting.

Blog Articles

UX design and analysis

How we use Hotjar for interaction design: 4 practical use cases

We don’t just design and build Hotjar—we’re users, too. Insights from Hotjar regularly drive our decisions, keeping customer-centricity top of mind. 

This article unpacks how our product design team uses Hotjar for interaction design, a sub-discipline of user experience (UX) design.

Jon Evans

CRO

How to improve UX to ramp up your website conversions

When you want to improve your conversions, the secret is simple: focus on the user experience. You’ll hit your goals when you solve real problems for users and deliver a helpful, enjoyable, and friction-free website experience.

Jon Evans

Solving common problems

10 ways to use Hotjar for user-centric website development

As a busy web developer, you have feature requests and bug reports coming in from multiple directions. So how do you get to the heart of issues quickly—and prioritize which ones you should solve next?

Jon Evans

Solving common problems

How can I optimize the menu layout on my website?

Creating an intuitive, easily navigable website makes a huge difference to your user experience—and your sales. But while most website owners understand the value of optimizing their site structure and page design, many overlook a key factor: the menu.

Jon Evans

UX design and analysis

How to test your website prototype: steps, tips, and tools

Your team has been working hard on a brand-new website, and you’re ready to hit ‘publish’. Or, at least, you think you are. How can you be confident your site is up to scratch when nobody’s even seen it yet?

Creating a website prototype gives you an outside perspective from real people—and the opportunity to fix issues before you go live.

Jon Evans

User research

How to analyze survey data and get to know your customers (without any headaches)

If you don’t understand your customers, it’s almost impossible to improve your product or service for them.

Online surveys make it easy to get to know your users, but even a short, simple survey can leave you with a headache-inducing amount of user data to sort through.

So how do you make sense of it all? Read on to know how to conduct effective survey data analysis.

Jon Evans

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