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Choose the perfect Hotjar plan for you

Start with a single product, or create your own custom package. Observe plans include unlimited members, and free access to our Ask and Engage Basic plans. And every plan is covered by our 30-day money-back guarantee.

Choose the perfect Hotjar plan for you

Start with a single product, or create your own custom package. Observe plans include unlimited members, and free access to our Ask and Engage Basic plans. And every plan is covered by our 30-day money-back guarantee.

Sign up for free. Upgrade as you grow.

All the tools you need to confidently optimize your user experience and revenue— in one place.

Hotjar Observe

Visualize user behavior with Heatmaps and see what your users see with Recordings

Basic

Get started with Observe essentials.

$0USD/ forever
Up to 35 daily sessions

Get started with Observe essentials.

Access to:

  • Automatic data capture
    Data is automatically captured month-on-month, without needing to manually restart collection
  • Unlimited heatmaps
    There's no limit on the number of Heatmaps you can create.
  • HubSpot integration
    Watch session recordings and see survey responses in your contact timeline.

Plus

Observe for small teams, more traffic and tools.

$39
$32USD/ month
Up to 100 daily sessions

Observe for small teams, more traffic and tools.

Everything in Basic, and:

  • Filter and segment data
    Filter session recordings, heat data, and feedback responses to find actionable insights quicker.
  • Events API: track custom user actions
    Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

most popular

Business

The best Observe plan for growing companies.

$99
$80USD/ month

The best Observe plan for growing companies.

Everything in Plus, and:

  • Custom-built integrations
    Slack, Microsoft Teams, Google Analytics, Segment, Mixpanel, Optimizely, Unbounce, Trello, and Omniconvert.
  • Identify API: track custom user attributes
    Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
  • Frustration and confusion signals
    Pin-point exactly where your users are getting frustrated or confused with rage clicks, u-turns and more.

Scale

Observe for experts, with loads of traffic and advanced analytics features.

$213
$171USD/ month

Observe for experts, with loads of traffic and advanced analytics features.

Everything in Business, and:

  • Funnels
    Measure conversion rates and understand why users drop off by zooming into relevant recordings
  • Trends
    Explore and understand your metrics & uncover user behavior trends
  • Console tracking (Errors)
    View JavaScript errors alongside your recordings. Spot what might be causing errors and bugs in real time
  • Hotjar API
    Use the Hotjar API to automate user lookup and deletion requests
  • SAML single sign-on (SSO)
    SAML SSO reduces security risks by providing a single authentication point
  • Dedicated customer success manager*
    Get specialized training and tailored onboarding from a dedicated Hotjar specialist (*on plans with 4,000+ daily sessions)
  • Priority support*
    *Available on plans with 4,000+ daily sessions
  • Full access to every feature

All Observe plans include unlimited team members, data storage for 365 days, and a 30-day money-back guarantee.

By subscribing to any of our Observe plans, you automatically have access to Ask and Engage Basic.

Have questions regarding the plans? Check our FAQs

What's included?

See what you get in each product and its plans.

Observe SKU icon
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Observe

Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings

Scroll sideways to see all features

Basic

$0USD/forever

Plus

$32USD/month

Business

$80USD/month

Scale

$171USD/month
Daily sessions
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
500 - 270k
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Up to 270k
Plans start at $/€213 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Automatic & continuous
Automatic & continuous
Automatic & continuous
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter data by duration, browser version and language, operation system, and more to find actionable insights quicker.
Yes
Yes
Filter by frustration signals
Filter sessions based on rage clicks, u-turns, and more to see why users get frustrated.
Yes
Yes
Filter by form analytics and entered text
Filter sessions based on abandoned and submitted forms and the text users entered on a form or search bar.
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Traffic channel filter
Filter data based on users' source URL or UTM parameters.
Yes
Yes
Engagement zones in Heatmaps
Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.
Yes
Yes
Frustration and engagement scores
Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.
Yes
Yes
Funnels
Measure conversion rates and understand why users drop off by zooming into relevant recordings.
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
Track and filter by errors
Find sessions with JavaScript errors. View them in your recordings. Spot what might be causing bugs in real time.
Yes
Page targeting
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
URL and events
URL and events
HubSpot
Send recordings to the contact timeline in HubSpot. Create custom lists using Hotjar session properties.
Yes
Yes
Yes
Yes
Google Analytics
Send Hotjar User IDs to Google Analytics, and filter recordings and heatmaps by Google Analytics events.
Yes
Yes
Slack
Send Hotjar recordings to dedicated Slack channels
Yes
Yes
Microsoft Teams
Send recordings to dedicated Microsoft Teams channels
Yes
Yes
Optimizely
Filter recordings and heatmaps by your Optimizely experiment ID, experiment name, variation id, or variation name.
Yes
Yes
AB Tasty
Filter recordings, heatmaps, and analytics tools by AB Tasty experiments.
Yes
Yes
Segment
Filter recordings & heatmaps by custom events and user attributes that you sync to Hotjar using Segment.
Yes
Yes
Jira
Create Jira issues directly from recordings and console errors. (*Console errors - Scale only)
Yes
Yes
Trello
Create a Trello card from a recording
Yes
Yes
Asana
Create an Asana task from a recording
Yes
Yes
Omniconvert
Filter recordings and heatmaps based on your Omniconvert experiment ID, experiment name, variation id, or variation name.
Yes
Yes
Unbounce
Filter recordings and heatmaps by Unbounce test variants.
Yes
Yes
Mixpanel
Send Mixpanel events to Hotjar to filter recordings, heatmaps, and analytics by Mixpanel events.
Yes
Yes
Webhooks
Send recordings from specific segments directly to any app or location you define.
Yes
Hotjar API
Use the Hotjar API to automate user lookup and deletion requests.
Yes
3,000+ more integrations via Zapier
Send recordings to +3000 other apps like Miro, Jira, Excel, and more.
Yes
Yes

Hotjar platform

Included with both Observe & Ask
Your highest tier plan will grant access to multi-plan features across both products

Scroll sideways to see all features

Basic

Plus

Business

Scale

Unlimited dashboards
Create unlimited dashboards for your projects and goals.
Yes
Yes
Yes
Yes
Dashboard templates
From monitoring launches to hunting bugs, create dashboards in seconds.
Yes
Yes
Yes
Yes
Data from Observe & Ask
Combine visual insights with user feedback.
Yes
Yes
Yes
Yes
Jump to the underlying data
Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.
Yes
Yes
Yes
Yes
Custom charts
Build your custom charts in Trends or Funnels and add them to your dashboard.
Yes
Top console errors chart
Track the most common JavaScript errors on your site.
Yes

Most common questions

Billing questions

Usage questions

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