Choose the perfect Hotjar plan for you
Start with a single product, or create your own custom package. Observe plans include unlimited members, and free access to our Ask and Engage Basic plans. And every plan is covered by our 30-day money-back guarantee.
Choose the perfect Hotjar plan for you
Start with a single product, or create your own custom package. Observe plans include unlimited members, and free access to our Ask and Engage Basic plans. And every plan is covered by our 30-day money-back guarantee.
Sign up for free. Upgrade as you grow.
All the tools you need to confidently optimize your user experience and revenue— in one place.
Hotjar Observe
Basic
Get started with Observe essentials.
Get started with Observe essentials.
Access to:
- Automatic data captureData is automatically captured month-on-month, without needing to manually restart collection
- Unlimited heatmapsThere's no limit on the number of Heatmaps you can create.
- HubSpot integrationWatch session recordings and see survey responses in your contact timeline.
Plus
Observe for small teams, more traffic and tools.
Observe for small teams, more traffic and tools.
Everything in Basic, and:
- Filter and segment dataFilter session recordings, heat data, and feedback responses to find actionable insights quicker.
- Events API: track custom user actionsTrack custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
most popular
Business
The best Observe plan for growing companies.
The best Observe plan for growing companies.
Everything in Plus, and:
- Custom-built integrationsSlack, Microsoft Teams, Google Analytics, Segment, Mixpanel, Optimizely, Unbounce, Trello, and Omniconvert.
- Identify API: track custom user attributesTrack custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
- Frustration and confusion signalsPin-point exactly where your users are getting frustrated or confused with rage clicks, u-turns and more.
Scale
Observe for experts, with loads of traffic and advanced analytics features.
Observe for experts, with loads of traffic and advanced analytics features.
Everything in Business, and:
- FunnelsMeasure conversion rates and understand why users drop off by zooming into relevant recordings
- TrendsExplore and understand your metrics & uncover user behavior trends
- Console tracking (Errors)View JavaScript errors alongside your recordings. Spot what might be causing errors and bugs in real time
- Hotjar APIUse the Hotjar API to automate user lookup and deletion requests
- SAML single sign-on (SSO)SAML SSO reduces security risks by providing a single authentication point
- Dedicated customer success manager*Get specialized training and tailored onboarding from a dedicated Hotjar specialist (*on plans with 4,000+ daily sessions)
- Priority support**Available on plans with 4,000+ daily sessions
- Full access to every feature
All Observe plans include unlimited team members, data storage for 365 days, and a 30-day money-back guarantee.
By subscribing to any of our Observe plans, you automatically have access to Ask and Engage Basic.
Have questions regarding the plans? Check our FAQs
What's included?
See what you get in each product and its plans.
Observe
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Basic
Plus
Business
Scale
Hotjar platform
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Basic
Plus
Business
Scale
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