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Create an effective landing page using these free tools (video tutorial)
Your website is still one of your most important business tools, yet only 15% of websites average over 100,000 unique monthly visitors. In order to create successful websites that convert, consumers have access to an array of tools and features that promise to simplify their lives.
However, the overwhelming abundance of options can sometimes lead to more complications. Business owners often find themselves wondering, "How can I easily create a landing page that converts without design resources, IT support, or expensive optimization experts?"
This article presents two tools that, when combined, not only ease some of the burden of your marketing tasks but also launch your marketing campaigns to unforeseen heights: HubSpot's landing page builder and the Hotjar Heatmaps tool.
Crafting high-converting landing pages often feels like a struggle—but these two complementary platforms can help companies grow and scale their online presence without the need for extensive technical know-how.
Keep reading to learn how landing pages, in conjunction with heatmap data, can jumpstart business success.
Launch high-converting landing pages every time with Hotjar and HubSpot 🚀
Use Hotjar and HubSpot to create effective landing pages for free, and give your audience the experience they deserve.
How to integrate this powerful combo
Let’s dive in and explore the dynamic duo of HubSpot's free landing page builder and Hotjar's free heatmap tool—a perfect match. Discover how these powerful platforms synergize effortlessly to grant you unparalleled insights into user behavior, then use these tips to create captivating landing pages with ease and supercharge your conversions.
Start with the video below. 👇
The Hotjar + HubSpot integration unveils user behavior
Understanding your audience is the key to delivering exceptional experiences and driving conversions. With the HubSpot and Hotjar integration, you gain access to real-time, detailed data that tells you exactly what's happening on your landing pages. Discover what appeals to your audience and what may be going unnoticed.
To begin, simply download the Hotjar integration from the HubSpot marketplace.
Via the integration, Hotjar Heatmaps provides you with a visual representation of user engagement, showing where people click, move, and scroll. This tool will give you a complete picture of your landing pages’ most engaging areas.
Five heatmap types—click maps, scroll maps, move maps, Engagement Zones maps, and rage click maps—provide different visualizations of user behavior. Analyze your heatmaps to discover information like
Where users click or tap
Where they move their mouse
Which areas of a page users engage with the most (and ignore)
How far down the page users scroll
Which elements of a page cause frustration
Use these insights to start experimenting with colors, text, and placement to see which zones are optimal, and playtest call-to-action (CTA) wording for maximum impact.
Deep insights directly embedded into contact records
Understanding your audience is fundamental to delivering exceptional experiences and driving conversions. HubSpot and Hotjar's integration enables you to gather critical feedback through real-time, detailed data that tells you exactly what is occurring on your page, which areas are appealing, and what goes unnoticed.
The integration allows you to embed Hotjar directly into contact records, giving you access to crucial data such as the time users spent on your website, the landing pages they visited, and their movements throughout. Optimize button colors and sizes based on this information, and let your sales team understand what your customers are looking for and how to address their needs.
👉 Learn how to integrate HubSpot and Hotjar with this step-by-step tutorial
💡 Pro tip: gain even deeper insight into what customers want with Hotjar AI, an AI-powered feature available for the Hotjar Surveys tool.
Hotjar AI automatically generates surveys based on your research goal, analyzes and summarizes your survey results, and gives you a series of actionable next steps.
By strategically placing surveys on your landing pages, you gain valuable insights into visitor preferences, pain points, and expectations. This data allows you to tailor your offerings to precisely match your audience's needs, enhancing their experience and boosting conversion rates.
Real-time landing page creation and heatmap analysis
Gain insight and see an example in the video above that highlights the essential ingredients to ensure top-notch landing pages. Recall that we identified five essential elements of successful landing pages:
Unique CTA: make your CTA stand out and capture your audience's attention.
Unique selling proposition: clearly communicate the value of your offer and why it's the best choice.
A hero shot: use captivating visuals to showcase your product or service.
Features and benefits: highlight what sets your offering apart and how it benefits your customers.
Social proof: use Hotjar Heatmaps to determine how effectively certain elements capture the attention of an audience.
With the insights gathered from the HubSpot and Hotjar integration, your sales and customer support teams can approach interactions with a profound understanding of your audience's needs. This knowledge leads to more meaningful and personalized conversations, boosting customer satisfaction and loyalty. Let’s discuss the specifics.
HubSpot's landing page builder
HubSpot's Marketing Hub offers a comprehensive landing page builder that allows businesses to create captivating landing pages with minimal effort. Whether you choose a free theme, purchase a premium one, or decide to build from scratch, HubSpot provides the flexibility and customization options to suit your specific needs.
The highlight of HubSpot’s landing page builder is its user-friendly drag-and-drop functionality, which simplifies the entire design process. Even individuals with limited design experience can craft visually appealing and high-converting landing pages using this intuitive tool.
Additionally, a key feature is the ability to optimize your landing pages with SEO suggestions and conversation analytics. HubSpot's Marketing Hub offers a range of additional features that complement the landing page builder, enhancing its overall effectiveness. These include seamless integration with other marketing tools, robust analytics to track page performance, and A/B testing capabilities to fine-tune your pages for optimal results.
HubSpot also offers a free AI-powered content writer tool that saves you time and money in the copywriting stage.
Hotjar Heatmaps
While analytics and numbers can provide valuable insights, the Hotjar Heatmaps tool goes beyond the surface to reveal the ‘why’ behind user behavior. As we mentioned, heatmaps provide visual representations of user interactions on your landing page, showing which elements attract attention and which ones go unnoticed.
Why use a heatmap?
One of the significant advantages of using the Hotjar Heatmaps tool is the ability to analyze behavior before and after implementing changes. Prior to launch, you have an understanding of where users are moving, clicking, scrolling, and engaging (or not engaging) with content. Then, post-launch, you have this same understanding which makes compare-and-contrast much easier.
By observing how users move through your site, you can assess the impact of any modifications to your landing pages. Moreover, Hotjar allows you to analyze user behavior across different devices, shedding light on how your audience interacts with your page on various platforms. This informs questions related to user behavior on cell phones and laptops, along with other devices.
Page elements to focus on with heatmaps
The primary element to review on your landing page is any CTA button. CTA buttons are undeniably the lifeblood of any successful landing page. Visitors want to know what to do, and your CTA tells them exactly what action you want them to take on your page. By making these buttons stand out through strategic design choices, such as color, font, sizing, and placement, you can significantly increase conversion rates. Utilizing Hotjar Heatmaps, you can pinpoint the most effective locations for CTAs, ensuring that your visitors never miss these crucial prompts to take action.
The secondary elements to review are social proof, features and benefits, and unique selling propositions. Incorporating social proof, highlighting product features and benefits, and clearly communicating your unique selling proposition are all essential elements on a landing page. Hotjar's Heatmap tool can help you assess how effectively these elements capture the attention of your audience, enabling you to make data-driven adjustments to enhance their impact.
Crafting landing pages that convert doesn't have to be a daunting task. By utilizing the combined power of HubSpot's landing page builder and Hotjar Heatmaps, businesses can create captivating and high-converting landing pages without the need for extensive design resources or technical expertise. Integrating these tools can grow and scale your online presence, attracting and retaining more engaged visitors that convert into loyal customers.
Get started with this winning combo for marketing success
The combination of HubSpot's landing page builder and the Hotjar Heatmaps tool creates a powerful alliance. You can effortlessly create captivating, high-converting landing pages without the need for extensive design resources or technical expertise. Moreover, the integration equips you with all the data you typically see with analytics (the what), but takes it one step further by providing the why with these data insights. This knowledge allows you to create and provide more informed and personalized platforms for your target audience.
Your path to marketing success becomes clear, efficient, and data-driven equipped with this dream team. So say goodbye to guesswork, and realize the full potential of your marketing efforts.
Launch high-converting landing pages every time with Hotjar and HubSpot 🚀
Use Hotjar and HubSpot to create effective landing pages for free, and give your audience the experience they deserve.
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