Author
Tawni Sattler
Tawni is Hotjar's Editorial Lead. When she's not planning and editing content, you can find her drinking coffee, reading, and talking to her plants.
Blog Articles
User research
How to use website feedback tools for improved UX, conversions, and business growth
If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.
Tawni Sattler
PX insights
5 practical ways to improve your ecommerce customer journey (with real examples)
Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey.
As a consumer, you came, you saw, you purchased.
As an online business owner, you watched potential customers come, and see, and purchase—or you watched them exit your site, leaving you asking: why?
This article shows you how to find some answers. To keep it practical, we use real examples from designer furniture store MADE.COM, whose former Head of Digital Experience, Spencer Wong, wanted to improve the experience for MADE.COM customers across each stage of their journey
Tawni Sattler
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