Sharon Biggar

Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts. 

Brands worry about how to treat customers. The answer is to show them love by listening and creating flawless experiences that aren’t frustrating. Here’s how. 

There’s no perfect organization structure, but implementing marketing squads at Hotjar has increased happiness and efficiency—here’s how we made it work.

“You’re on mute." Three familiar words that rang throughout households across the globe, starting in March 2020. Three words acting as a metaphor for all the small, yet meaningful ways we’d have to adapt as we scrambled to function in our new remote world. 

It’s easy to guess what our customers want. But assuming we know them better than they know themselves can lead to failed campaigns, miscommunication, and churn.