Author

Rachel Melegrito

Rachel Melegrito left her career as a university instructor to become a full-fledged content writer. She is also a licensed occupational therapist and a budding SEO strategist.

Blog Articles

CRO

What is conversion bias, how it affects your business, and steps you can take to overcome it

Are you noticing a low conversion rate, high cart abandonment rate, and low time on site? Are you unable to close the mobile revenue gap? This can all be caused by conversion bias, also known as Conversion Bias Disorder, a form of decision-making bias that can have a significant impact on your business's bottom line.

Rachel Melegrito takes a look at what conversion bias is, how it affects your business, and the steps you can take to overcome it. From email capture pop-ups to incentive discounting and excessive A/B testing, there are a number of strategies you can employ to prevent conversion bias symptoms from taking hold.

Rachel Melegrito

CRO

What is conversion bias, how it affects your business, and steps you can take to overcome it

Are you noticing a low conversion rate, high cart abandonment rate, and low time on site? Are you unable to close the mobile revenue gap? This can all be caused by conversion bias, also known as Conversion Bias Disorder, a form of decision-making bias that can have a significant impact on your business's bottom line.

Rachel Melegrito takes a look at what conversion bias is, how it affects your business, and the steps you can take to overcome it. From email capture pop-ups to incentive discounting and excessive A/B testing, there are a number of strategies you can employ to prevent conversion bias symptoms from taking hold.

Rachel Melegrito

Get started with Hotjar

It only takes a few minutes to get started with Hotjar.

Once your 15-day trial ends, enjoy the free version of Hotjar - forever.

Tour the product

Sign up free

No credit card required