Hotjar team

Hotjar and PostHog are behavior analytics software designed to help you understand how people experience your website or products. But there are a ton of differences under the hood. 

This guide helps you spend less time choosing software, and more time working on what matters most: delighting customers and growing your business.

Signing up for Hotjar won’t magically optimize your website (maybe one day🤞). But, if you’re anything like the 25+ companies featured in this post, using Hotjar’s tools—like Heatmaps, Recordings, and Surveys—will give you the necessary insights to delight users and improve your metrics in the process. 

Read on to learn how growing teams use Hotjar to improve conversion rates, spot bugs, and delight customers. Plus, we show you how you can iterate on their playbooks and get even more from your own optimizations.

February’s update is all about frustration 😤

Whether you’re running focus groups for your pricing strategy or conducting usability testing for a new product, user interviews are one of the most effective research methods to get the needle-moving insights you need. But to discover meaningful data that helps you reach your goals, you need to connect with high-quality participants. This article shares five tips to help you optimize your recruiting efforts and find the right people for any type of research study.

Customer interviews uncover your ideal users’ challenges and needs in their own words, providing in-depth customer experience insights that inform product development, new features, and decision-making. But to get the most out of your interviews, you need to approach them with empathy. This article explains how to conduct accessible, inclusive, and—above all—insightful interviews to create a smooth (and enjoyable!) process for you and your participants.

Customer interviews uncover your ideal users’ challenges and needs in their own words, providing in-depth customer experience insights that inform product development, new features, and decision-making. But to get the most out of your interviews, you need to approach them with empathy. This article explains how to conduct accessible, inclusive, and—above all—insightful interviews to create a smooth (and enjoyable!) process for you and your participants.

Incorporating artificial intelligence (AI) into your UX design helps you optimize your workflows and enhance your understanding of user needs, leading to better products, streamlined websites, and happier customers.

But as the use of AI increases, teams are faced with a complex challenge: how do you balance the precision and depth of AI insights without losing the personalized, human touch that defines exceptional UX design?

Leading minds in product, marketing, ecommerce, and UX came together over two days to shape the future of digital experiences at HOTSAUCE—Hotjar's inaugural in-person conference. Couldn’t make or want to relive the magic one more time? Take a trip through the event from the lens of the people there—Hotjar’s core planning team, speakers, and attendees—and read about their favorite moments, top learnings, and what they’re looking forward to at HOTSAUCE 2024.

Hotjar’s Coming in Hot Report revealed consumers have different needs, challenges, and expectations for website design based on a brand’s specific industry. Let’s dig into how their preferences vary between ecommerce, healthcare, and financial sites to reveal how these brands can improve their online presence.

Data is a crucial part of building a product your customers love. But just how much should you rely on data, and how do you ensure it works in the best interests of your team—and end-users?

Over the past five years, buyers have largely shifted their shopping habits to be primarily online. For brands wishing to remain competitive in the digital marketplace, this means an accessible and attention-grabbing website has become more important than ever before. 

Consumers agree: respondents to Hotjar’s Coming in Hot report told us that they have higher expectations for brands’ websites than they did five years ago.

Consumers have more than their fair share of vendors to choose from when shopping online. When attention is split between different brands and devices, ensuring your online presence stands out from the crowd hinges on first impressions. 

But catering to the ever-changing habits and preferences of digital buyers is no small feat. That’s why Hotjar surveyed hundreds of US-based consumers—to reveal the insights you need to guarantee your website exceeds user expectations.

It's November, and we've got exciting updates to share, from what happened last month to what’s coming soon. Sentiment analysis, improved research hub, popover surveys 2.0, and enhanced team collaboration... Take a look. 👇

It's October and we've got exciting updates to share, from what happened last month to what’s coming soon. New ways to surface insights, improved collaboration, and an event not to be missed. Take a look. 👇

Forget the science-fiction scenario where machines rule the world. In reality, we've got generative AI stepping in for something a little less ‘Black Mirror’ and a little more ‘The Office’: taking care of those mundane yet time-consuming tasks in the workplace. 

So, instead of relying on sci-fi for answers, let's dive into some down-to-earth, real-world examples.

Balancing artificial intelligence (AI) technology with the human touch during user interviews is more than just a best practice; it's essential for capturing qualitative and quantitative insights that help you develop successful products and continuously delight users. 

In an era increasingly shaped by data automation and machine learning, however, product teams face a complex challenge: how do you maintain the integrity of the interview experience, while also harnessing the depth and efficiency of AI?

A good online reputation inspires your users to share positive reviews that make your business more trustworthy in the eyes of potential customers, and, in turn, increases sales. 

But it takes more than a good product to build and maintain an effective online presence. You have to actively listen to customers to understand how they feel and make changes to improve the user experience (UX).

Search engine optimization (SEO) is a popular inbound marketing strategy for good reason. Done well, it works wonders—magnetically drawing users from Google to your website. 

But writing for SEO is challenging. Search engines use complex algorithms to sift through billions of pieces of content, selecting a treasured top ten for each query. You have to use a seemingly magic combination of ingredients on your web page for a chance at a high-ranking spot on the list.

Stepping into a marketing leadership role can stir up a mix of emotions: excitement, optimism, and, often, a gnawing doubt. "Do I have the right skills to truly lead and inspire?" If you've ever wrestled with these uncertainties, you're not alone.

Those pesky bugs. Even with the most meticulous checks possible, one or two usually make it through to production.

It’s vital to evaluate website bugs as they come up, so you know how urgently you need to fix them. Without taking a moment to assess impact, you’ll be shooting in the dark.

You might invest your precious resources in unnecessary work, or worse—underestimate the problem and cause frustrated users to take their business elsewhere. 

You never miss seeing your favorite band—even if it means buying overpriced tickets and driving seven hours to see a sold-out stadium show in the pouring rain. And for days after the concert, you tell everyone you can’t wait to do it again.  

That’s the kind of customer loyalty you dream about, whether you’re a product manager (PM) at a software-as-a-service (SaaS) company or a digital marketer for an ecommerce store. You want to build or increase your customer loyalty so people can’t stop talking about—or purchasing from—your company.

You never miss seeing your favorite band—even if it means buying overpriced tickets and driving seven hours to see a sold-out stadium show in the pouring rain. And for days after the concert, you tell everyone you can’t wait to do it again.  

That’s the kind of customer loyalty you dream about, whether you’re a product manager (PM) at a software-as-a-service (SaaS) company or a digital marketer for an ecommerce store. You want to build or increase your customer loyalty so people can’t stop talking about—or purchasing from—your company.

The first step to creating an easy and enjoyable experience for your customers is understanding their profiles, preferences, and pain points. But at scale, getting to know who your customers are and what makes them tick is easier said than done. 

By dividing your customers into groups with similar attributes—from household income to an interest in rock climbing—you find ways to address each segment’s needs and ensure they feel understood. Segmentation improves the customer experience (CX), creating happy customers that stick around.

Here's a hard truth: some customers lose their initial excitement toward your company's products or services as time passes; others choose your competitors' offerings from the get-go. More often than not, this failure to resonate with target customers reveals an “It's not you, it's us” situation: it shows you've neglected to understand what users truly want and need.

You're here because you know better than to let this happen. As a designer, you want to polish your approach and pick up on the finer details of the user experience (UX). And if you’re hoping to win people’s business and loyalty, you're right to shift your focus to empathy-driven design.

Your sales are down; the well's running dry. What do you do to encourage people to buy from you: add a new product or service or multiply an existing product's features? 

Increasing choices and features may be a business's automatic response to boost interest and, later on, conversion and sales. But more is needed to justify using company resources to create a solution that may or may not resonate with customers.

To achieve real, needle-moving change, you need to dig deeper and understand users better—what motivates or frustrates them and what hinders or helps them satisfy their 'jobs to be done'.

To build a great website, you need to help users complete their goals effortlessly at each step of their journey. But how do you determine what users really want, and need, from the pages you’re working on?

It's August and we've got heaps of spicy updates to share, from what happened last month to what’s coming soon. 

A flaming hot conference, a platform now available in (even) more languages, sizzling Surveys updates, and more! 

Mixpanel is an analytics platform that excels in collecting quantitative user data. But sometimes, product managers, marketers, and website owners need more—the 'why' behind the 'what’. The good news is there are plenty of Mixpanel alternatives that combine quantitative analytics with powerful qualitative insights.

More website visitors means more engagement and more sales, right? That equation is nearly perfect, except it’s missing a critical piece—user understanding. 

Instead of focusing on how to increase website traffic at any cost, aim for qualified traffic. That is, attracting visitors who fit your target audience.

Whether you’re a seasoned sales representative or a marketing newcomer, each conversation with a potential customer is an opportunity to nurture a lasting relationship and drive business goals forward. 

But without a clear strategy and solid call preparation, you may leave customers unengaged or unconvinced, leading to lost sales and revenue.

So how do you ensure you’re fully equipped to meet—and exceed—a prospect’s needs and expectations before you’re on the call?

We launched it, you tried it, and we’ve been improving it based on your feedback.

Market gaps are customer needs that are currently unfulfilled or underserved by existing services or products. Pinpointing these untapped opportunities offers businesses a wealth of advantages: from boosting revenue and expanding their customer base, to enhancing user satisfaction and standing out from the competition.

But how do you identify—and evaluate—these market gaps, while still balancing business goals and customer needs?

Users don’t always tell you when they experience frustration on your website or product, but they often show you. With repeated mouse clicks, they signal that they’re trying (unsuccessfully) to take action. 

Rage click maps let you visualize problem spots that irritate your visitors, helping you find simple solutions to improve your user experience (UX) and conversion rates.

You can only choose a wonderful present if you really know the person you’re buying it for. By the same token, you can only create an outstanding product or service when you really know the person you’re building it for. 

That’s the theory behind the ideal customer profile (ICP) framework. 

Whether you're sifting through campaign attribution data or reviewing performance reports from different sources, extracting meaningful business insights from vast amounts of data is an often daunting—yet critical—task many marketers face. So how do you efficiently evaluate your results and communicate key learnings? 

This is where business intelligence (BI) tools come in, transforming raw data into actionable insights that drive informed, customer-centric decisions. 

Here at Hotjar, we stand for an inclusive culture where our team members experience the psychological safety necessary to express themselves fully at work.

Guided by this principle, we have a long-standing tradition of celebrating Pride Month with initiatives proposed and curated by our internal LGBTQIA+ group.

Feedback is a powerful way to connect with your customers, get objective opinions, and make optimizations that have a real impact. 

But proactively requesting user insights can be challenging, and responses are often vague or irrelevant. Navigating these pain points is crucial for making the most of your customers’ feedback.

The AI-powered research assistant that helps you find the insights you need.

Whether you're looking for a casual side hustle or a full-time career, monetizing your skills to make money online leads to new business opportunities, a sustainable income stream, and personal fulfillment—all from the comfort of your home.

With so many different opportunities available, however, it can feel overwhelming to know how and where to start.

Collecting real-time customer feedback is a quick and affordable way to understand what customers love (and hate) in the moment, enabling you to identify and fix issues before they escalate and double down on what’s working well.

Tracking where users move and rest their mouse cursors helps you build an image of what attracts attention (or doesn’t) on any website page or product interface. At Hotjar, we call this visualization a move map.

Do you want to stop guessing and start creating products your customers will love and use repeatedly while referring others to your brand? 

Email surveys are a convenient, cost-effective way to collect feedback and understand how your users feel about your website, product, or service, so you can identify what delights or frustrates them and improve their experience and your metrics.

Work on your site’s going well—ideas are flowing, metrics are improving, and business is booming. Or that’s what you think, when—BAM—you notice a sudden drop in your website conversions and try not to panic.

Anything could be causing low conversion rates—from broken elements to slow-loading pages or complicated user flows. You need to quickly identify and fix the problem before it negatively affects your customer experience and bottom line, but how?

Work on your site’s going well—ideas are flowing, metrics are improving, and business is booming. Or that’s what you think, when—BAM—you notice a sudden drop in your website conversions and try not to panic.

Anything could be causing low conversion rates—from broken elements to slow-loading pages or complicated user flows. You need to quickly identify and fix the problem before it negatively affects your customer experience and bottom line, but how?

Marketing campaigns play a vital role in businesses acquiring new customers, boosting sales, and increasing revenue. But measuring and evaluating campaign performance can often feel overwhelming, as success looks different for each campaign’s scope and goals.

So how can you determine whether or not your marketing campaign is successful—and optimize accordingly?

It’s frustrating when people lose interest and drop off your site, whether they’re loyal, long-term customers or first-time visitors. 

High drop-off rates can make you feel like a substitute teacher: doing your best to hold your students’ attention, but quite aware they’re restless, waiting for lunch, and could be pulled away by a smartphone notification any second. 

While some level of website user drop-off is inevitable, you need to investigate why and when users disengage with your fantastic offer—so you can win back their attention and, ultimately, increase conversion rates. 

Your pricing page is one of the most important touchpoints on your website. It's the final stop for potential customers before they subscribe to your service and a crucial element that shapes their opinion of your product's value. 

But a lackluster and poorly structured pricing page can result in missed market opportunities and confused customers, leading to decreased conversions and revenue.

So how does pricing page optimization work and what are some practical ways to get started?

Your pricing page is one of the most important touchpoints on your website. It's the final stop for potential customers before they subscribe to your service and a crucial element that shapes their opinion of your product's value. 

But a lackluster and poorly structured pricing page can result in missed market opportunities and confused customers, leading to decreased conversions and revenue.

So how does pricing page optimization work and what are some practical ways to get started?

Success in a crowded digital landscape lies in one key element: which companies provide the most outstanding user experience (UX)? As more businesses tap into user insights, those with an advanced UX analytics approach set themselves up to win. How do the best in the game do it? With the right tools for creating a website or product that truly resonates with users.

If you want to create a product that gives customers exactly what they need, relying on gut feel and guesswork isn’t enough. Successful product teams need to understand their users, empathize with them, and use data-driven insights to build—and optimize—their products.

Optimizely is an analyst-recognized, market-leading testing solution: it runs experiments and analyzes the results so you can tweak your website and pick the best version for your users. 

But Optimizely alone isn’t enough to create an optimization strategy; you need tools that show you why your experiments perform the way they do, so you can understand what users think and how they react to the changes you make.

This is where Optimizely integrations come in: they give you all the context you need to optimize your product, providing you with a solid understanding of what else you need to improve.

Google Optimize has long been the go-to user testing tool for many businesses. It conveniently integrates with the entire Google suite and a host of other invaluable platforms (like Hotjar 👋). Plus, the price is right—it’s free.

But now the search is on for Google Optimize alternatives: in September 2023, the tech giant is officially pulling the plug on this industry-leading platform.

Ready or not, you’ll have to rethink your experimentation strategy and make time to weigh what you really want and need from a user testing tool.

In the age of remote work, team alignment is a lofty goal. You find yourself bouncing between channels and tools—from inboxes to project management platforms, to Slack.

And you hope that nothing important, like customer insights or product issues, gets lost in the shuffle.

But how do you cut down on all of this context-switching and eliminate software silos, to make more time for the people who really matter—your customers?

If you’re just starting out on your ecommerce journey, you’ll have one critical question: which platform is the perfect fit for your business?

With so many options, from full-scale ecommerce solutions to website builders, it’s not easy knowing which one will set your online business up for success.

As a business or website owner, you're probably familiar with the frustration of not fully understanding the 'why' behind user actions. Traditional Google Analytics (GA) metrics like page views, clicks, and bounce rates can only tell you so much.

So how can you dig deeper to gain a more comprehensive understanding of user behavior—and identify optimization opportunities? This is where GA integrations come in.

From hidden shipping costs to an overly complicated checkout process, there are many reasons online shoppers ditch their carts without completing a purchase.

While abandoned shopping carts are common for many ecommerce brands, they don't have to be. By understanding why people abandon their carts, you can address these common cart abandonment reasons in advance, enabling you to optimize your ecommerce site, win happy customers, and make more sales.

Choosing which ecommerce platform to launch your store on is no small decision. You’re picking the policies that’ll govern your business for its whole life, and a set of technical capabilities that’ll make or break the customer experience. 

With more than 2 million daily users, Shopify is the Titan of ecommerce platforms. BigCommerce, with around 1 million users overall, is hot on its heels. Weighing up the merits of Shopify vs Bigcommerce is no mean feat, not least since they’re both great platforms that host thousands of successful ecommerce businesses.

As an ecommerce business owner (or a soon-to-be one), you have a long list of decisions to make.

Choosing a platform to host your store is a big one. Got Shopify and WooCommerce among your options and want a thorough comparison of the two? You’re in the right place.

Even thriving businesses see some customers unsubscribe, bounce, or abandon their carts every day. Thankfully, there’s a simple way to understand why a customer left your incredible offer on the table: ask them. 

Surveys are an easy way to have these valuable conversations at scale—and with a template, you can set them up on your website or digital product in a matter of minutes. Because using survey templates to reduce churn and keep customers around for longer is a time-tested way to increase your profits.

If you look at the bigger picture, every gesture extending empathy to your users counts for something. Your users' experiences and feelings are the actionable insights you need to build a business they'll love. Empathy also enables you to understand your customers on a deeper level, uncover issues that block them, and use your findings to prove your product or service’s value in their lives.

It's no secret that bad or broken user experience (UX) drives up cart abandonment and, consequently, revenue loss. But cart abandonment reasons differ from brand to brand, site to site, and user to user.

Hear it straight from your customers when you create relevant surveys with the Hotjar Surveys tool. By including the voice of the customer (VoC) in your analysis, you’ll unlock insights that help fine-tune your UX and, ultimately, improve conversions and sales.

It’s the modern online business owner’s dream: scores of qualified leads landing on your website and clicking the ‘Buy Now’ button. 

But it’s seldom that easy. Site visitors can get distracted by a phone call, frustrated by a pop-up, or confused by copy—and bolt before they ever hit that call-to-action (CTA) button.

Today, marketers and business owners need conversion techniques in their back pockets to engage users and eliminate the friction that causes customer churn.

Online shopping is the future—and the future is definitely here. 

If you’re a brick-and-mortar retailer, it’s increasingly difficult to remain relevant without an online store. Customers expect the convenience and variety of online shopping, and meeting your customer’s expectations is essential to remain in business.

Are you investing significant effort and budget into your SEO, ads, and overall marketing but seeing no increase in sales? If users fill their carts on your site only to abandon them, much of that investment goes to waste.

But you already know this—that’s why you’re looking for cart abandonment statistics: to benchmark your online store against and determine what you really need to change in your ecommerce buying experience.

It’s hard to avoid all the water cooler talk about a looming recession. 

If you spend any time on social media—today’s virtual water cooler—a quick scroll through your feed will have you anxiously gripping your computer mouse and googling ways to recession-proof your business.

We’ve acquired PingPong—a user testing and interviews platform—and we’re integrating it right into Hotjar.

We’ve opened up about workplace mental health. From psychological safety and burnout to mental rest days and perks aimed at your well-being. No new-age woo-woo here. Just practical tips and useful insights from our team that you and your team can try right away.

Difficult conversations are, well, difficult. But with the right preparation and perspective, they can be a little bit easier. Here are some tips from Dr. Hayley Lewis.

Remote work doesn't have to be isolating. Learn how Laura Wong, a Growth Product Manager at Hotjar, has started using anxiety parties as a tool to increase team trust and collaboration.

Are you ready to give feedback? Before you do, check your mindset, motivations, and hidden biases that could derail your message.

Private sector companies of all sizes have a crucial role to play in fighting climate change. Here are 10 ways companies can do more to fight climate change now.

Emotional intelligence is a skill. Several skills, actually. Learn the five components of EQ, and take note of your strengths, and what you may need to work on.

Empathy is like any other skill that can be improved with practice. Here are seven ways to build empathy and improve your workplace communication.

What does it take to be a great product manager? You’ve got to speak the language, know the territory, and develop the skills. Do you check these boxes?

While businesses have a larger role—and responsibility—in fighting climate change, the individual impact shouldn't be overlooked. After all, our personal choices do escalate to bigger results. What steps could you take now to generate less waste?

Best product management books. Great product managers never stop learning. Here are 10 top books on every PMs reading list. 

People have different opinions about remote work. But what’s actually true, and what’s unjustified legend? Here’s the truth about common remote work myths.

If you want to get real work done—and have a personal life—you have to set boundaries to protect your time and attention. Here are five ways to do it. 

We don’t confuse perks with gimmicks. We prioritize home-office space, human connection, mental health, and personal time and growth. And we’ve got the budgets to prove it.

Behavioral change specialist Kevin Groen shares actionable steps for dealing with defensiveness in the workplace (and in personal life).

It’s important for everyone in society to know about LGBTQIA+ flags and basic expressions.

Do you know the product manager (PM) lingo? Make sure you can talk the product manager talk with these PM acronyms.

What exactly are microaggressions? And why are they important to know about and address in the workplace?

We’ve scraped our own barrel of self-doubting inner-monologues, and it was painful. So we’ve added some tips to respond to the doubts. 

Building teams with divergent thought processes, thinking styles, and problem-solving approaches are also increasingly recognized as critical to success. This kind of variation is referred to as cognitive diversity. Here are 10 ways to help you rethink diversity at work.

Between product activity and your proposed solution is a gap. Do you fill it with assumptions, opinions, and guesses? Here’s a better way to do it.

Too many unproductive meetings? We’ve rounded up 8 common remote meeting pitfalls—along with 8 tips for designing meetings worth attending.

Scheduling a meeting? Wait! Before you do, make sure it’s a meeting that people will be happy to attend. Here’s a better-meeting checklist to help.

Learn more about why so many people fear giving and receiving feedback and how you can improve your own emotional intelligence for better workplace feedback.

We’re delighted to announce today that Contentsquare, Hotjar’s parent company, has raised $600 million in a Series F investment round.

We interviewed our People leaders, Sara Bent, Angela Buccitti, and Carol Veiga for a behind-the-scenes look at what makes our hiring experience unique for both recruiters and candidates.

Hotjar's Saskia Everard shares her insights.

Can mindfulness really help reduce stress and improve attention? Yes. And it's easier than you think to get started with some simple practices at work. Here's how.

Hotjar’s 2022 Pride Panel highlighted the immense diversity within the LGBTQIA+ community, shining a spotlight on asexuality and personal stories from around the globe.

Both Hotjar and Microsoft Clarity help you understand what’s happening on your website by collecting and analyzing user behavior data for free. But that’s where the similarities end. 

Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context.

Hotjar and FullStory are two behavior analytics platforms popular for analyzing website performance and user behavior. 

Both have similar tools and features but essential differences in their function. While FullStory aims to collect as much user interaction data as possible, Hotjar’s combination of voice-of-the-customer (VoC) tools with heatmaps and recordings enables a more qualitative, people-centric approach to behavior analysis.

Imagine you’re running a brick-and-mortar store. From your perch at the counter, you can see and fix any issues the customers have as they move around the shop: if they have trouble navigating the aisles, you can make adjustments and help out; when they come up to the counter, you can strike up a conversation and learn who they are and what they’re looking for.

Hotjar vs Lucky Orange: which one should you choose?

Hotjar and Mouseflow are digital experience insights platforms, each providing users with a wealth of behavior analytics tools. Both platforms have similar functionality, but some crucial differences will affect which is right for you.

Hotjar vs Google Analytics: it’s not an either/or (and why you should use both).

You already know it: what’s best for your users is best for your business.

But do you have the information and insights you need to build and create sites and products that your users will love?

You may have important numbers like churn rate, page traffic, and drop-off rate from a product or web analytics tool. But do you know why your users are behaving a certain way? Where specifically in your product they're having issues that cause them to churn? Why they aren't converting?

When Hotjar was founded in 2014, our co-founders intuitively embraced values like agility, lean operations, and ownership. As Hotjar grew, however, we realized that shaping these priorities into a transparent set of core values was key to aligning business objectives with the real-world challenges we faced.

Well-crafted values foster team unity, shape your customer’s brand perception, and steer decision-making. But how do you translate your company’s vision into a handful of values that are authentic and practical?

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

Behavior analytics suites like Hotjar and Crazy Egg help you fill in the gaps left by other tools like Google Analytics, reducing guesswork when you optimize your website and product experience.

But which platform’s tools are easier to set up? And which will give you a complete understanding of your users, so you can quickly make the changes they need and ease their journey to conversion?

Whether you’re still mourning the end of Universal Analytics, don’t love the GA4 experience, or need a more privacy-friendly tool, the good news is there are plenty of free and affordable Google Analytics (GA) alternatives to replace and complement its functionality.

Here’s the thing: converting more website visitors isn’t about trying out dozens of random tactics or industry best practices. Those might give you a temporary boost, but they won’t create lasting results.

That’s because the only way to improve website conversions in the long run is by understanding what your visitors need and how your website fits into that.

Developing a product without user feedback is like having a relationship without conversation. (Not great.)

And while there are plenty of ways to learn about your users—like watching session recordings, A/B testing, and even scouring forums where they spend their time—online surveys are one of the best ways to get direct user feedback.

Whatever your tech stack looks like, Hotjar can slot right in.

Keep reading for an overview of our range of integrations to get Hotjar up and running in your business—so you can start collecting user behavior insights wherever and however they’d be most useful.

If you’ve come here to learn more about Google Analytics heat maps, we have good and bad news for you.

The bad news 😥: Google deprecated its free heatmap add-on in 2017. Recent reviews confirm it no longer works and is not compatible with GA4. 

The good news 🤗: there's another way for you to generate a free heatmap by combining Google Analytics data with Hotjar—and we guarantee this one will work.

Determine short-term satisfaction levels at key moments in the customer journey

Measure the usability and ease of use of your website

Find out how satisfied your customers are after purchasing on your website

Dig deep into how customers use your product and find innovative ways to improve it

Learn more about your prospects and customers with over 70 different questions

Capture the people in your target audience and filter out users who don't fit your criteria

Find the sweet spot price for your product or service—not too high, not too low

Get closer to your customers and their needs with 27 feedback questions

Measure the usability and ease of use of your B2B product (UMUX Lite)

Find out customers' perception of a resolved issue from the first contact with support

Spot issues, find opportunities, and prioritize your work by asking these 10 questions

Truly understand your target audience with these demographics questions

Increase customer retention by learning what makes them leave in the first place

Learn how to collect, analyze, and measure your Customer Effort Score (CES)

Find out the main needs and reasons why people use your product/service

Improve your workplace by gathering actionable employee feedback at scale

Get actionable feedback on your product so you know what to work on

Does your messaging resonate? Find ways to improve your content with this survey

Gather feedback before you launch your product with this survey for beta users

Find out why users are abandoning your product and start reducing your churn rate.

Learn where your audience first heard about your brand

Find out how far your product satisfies the market's demand

Forget the guesswork and gather real buyers’ thoughts on your pricing plans

Building a brand new product? Learn more about your target users

Gather feedback before visitors leave your site and reduce your bounce rate

Measure long-term loyalty and happiness the tried-and-tested way

Being able to articulate what your product does and why people should use it is absolutely crucial for marketing, sales, and growth. But crafting product messaging that convinces people your product is the best fit for their needs requires deep knowledge of your ideal customers—their requirements, preferences, pain points, and journeys.

Getting feedback from multiple sources is incredibly useful for informing product decisions. But there’s a fine line between successfully balancing feedback and falling prey to design by committee. 

Having a groovy website, app, or product is great—but does it fulfill your users’ needs? 

Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design.

Having a groovy website, app, or product is great—but does it fulfill your users’ needs? 

Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design.

Building a product that people love starts with identifying a real human need. But once your solution is up and running, how do you make sure it continues to provide long-term customer and business value?

Monitoring product metrics—like monthly active users and product adoption rate—ensures that the product you think your customers want is actually something they can’t live without.

Product podcasts offer fresh ideas, insights, and inspiration to keep product teams competitive.

To continuously improve your product and deliver an excellent user experience, you need reliable data about your product's performance and your customers' interactions with it. 

Product monitoring tools give you insights to uncover the strengths and weaknesses of your product, and help prioritize initiatives for further optimization efforts.

What exactly does a product manager (PM) do in a day or a week? Are most days the same? This blog post will walk you through what a product manager gets up to in a day. 

Curious about the product management career trajectory? Learn how to break into and climb the ladder on the product management career path.

Is there a product marketer on your product team? If not, learn why including one in your product team structure is vital to product success.

Everyone wants ‘conversions.’ But what exactly is a website conversion? And how do you get more of them? Here are some goal-oriented examples.

Relying solely on quantitative analytic tools can lead to content reporting gaps. Here’s how to gain insight into how your marketing lands with your audience.

Is it possible to capture continuous customer feedback remotely? We say yes. Learn how we use continuous feedback loops to build better products customers love.

Struggling to increase website conversions? Learn how to increase clicks using CTA best practices and our downloadable checklist w/ power words that convert.

Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer delight.

But the varied, agile workflow that makes product management exciting is also what makes it uniquely challenging.

As a product manager or member of a product team, you’re responsible for making data-driven decisions that shape the future of your product. But with insights coming from dozens of sources, how do you find the time to sift through them? And how do you home in on the most important data to ensure you don’t miss anything crucial?

Continuous delivery and discovery help product teams learn more effectively and provide value to customers. 

But some teams have been hesitant to adopt these techniques because they aren’t sure how to properly balance delivery and discovery.

Let’s take a look at continuous delivery and continuous discovery: where they came from, how they’re different, and how an effective product team can strike the right balance to deliver customers the right product, in the right way, at the right time.

The average product team spends a huge amount of time juggling loads of different tasks, pressures, and demands. 

On an average day, urgent user requests and stakeholder asks pour in, meetings line up, the product backlog expands, and product team members find their best-laid plans changed or delayed.

Sound familiar? 

These pressures are intrinsic to product work, but if you let them grow, they’ll destroy your focus, strategy, and delivery. 

Luckily, they can be managed.

Great product teams bring together a variety of backgrounds, points of view, skills, and personalities, which is essential to building a successful team—but it can also lead to tension and conflict. 

However, with the right mindset and a thoughtful approach, conflict can inspire meaningful solutions that ultimately benefit your team’s ability to build and deliver brilliant products.

In this article, we explore why conflict happens and how you can use it to demonstrate key values and behaviors within your product team.

Traditionally, access to data has been restricted to a few analysts in each organization who know how to interpret the data, translate it, and use it to help the company reach its business goals. The restriction was born out of security, necessity, and the lack of shared knowledge. 

But today’s world is increasingly data-driven and reserving this information for only a select few in your business is no longer an option.

Successfully launching a product requires a lot of testing—then more testing, and then testing again. 

Often, product testing is seen as a separate activity to product development. But when testing isn’t integrated into the product development process, product teams can miss the insights they need to ensure their products work smoothly and solve user problems.

Product change management is key in responding to dynamic market pressures and delivering solutions that meet evolving user needs—and product managers are familiar with the blockers that often arise in product or organizational change processes, from user confusion and employee resistance to breakdowns in cross-functional communication. 

Product change management is a challenge, but it’s also an opportunity—and one worth taking.

Product narratives should be grounded on clear, quantifiable data points; product teams have to use powerful statistics like revenue, active users, and retention rate as evidence to get buy-in for their vision. 

But data alone won’t create the emotional connection you need to captivate your users and convince your stakeholders.

Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer delight.

But the varied, agile workflow that makes product management exciting is also what makes it uniquely challenging.

In product management, backlog optimization is a key part of delivering high-quality products to users. Keeping your team’s backlog well-prioritized drives clear focus, streamlines workflow, and helps you deliver impactful products that delight customers.

You know when you go to a buffet, and you want some of everything, but you can only carry as many plates as you have hands?

It’s not all that different from being a product manager sometimes.

User research is the driving force behind product experience insights and UX improvements. But where do you start?

Like most things, scrappy product management strategies have their pros and cons. Some product teams embrace them with open arms, while others shoo them out the door faster than you can say “release notes.”

In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.

Continuous discovery—that is, continually gathering information on user needs to refine your product ideas—can result in happier customers, sharper priority lists, and a better product-market fit.

Collaboration and communication can lead to massive business success. Productivity increases when teams and individual contributors are connected, and businesses with effective communication strategies have the potential to outperform their competition.

Many product teams have a problem solution mindset, building features and experiences designed to solve a specific problem for a specific user.

That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and meeting their expectations. Building customer delight into your product is what drives product-led growth.

As a product manager (PM), your job is to deliver a product users will love. But like most things in life, that's easier said than done.

Best practices and the latest design trends aren’t always going to work for your users. If your goals are to improve retention, provide a better user experience, and increase revenue, you need to A/B test your way to success.

Successful product management is more than just building a product: you’re also building a team.

The mix of multiple departments, new heads, skills, and goals can seem chaotic, but it doesn't have to be. With some foresight and preparation, you can grow a successful product management team—one that works together to build a product that truly delights your customers.